https://blogs.emorphis.com - In the current scenario, customer habits are changing at a rapid pace. To provide high-quality and effective services, companies are trying to enhance their customer engagement strategy. As per the data, 52% of leaders specified that their marketing and merchandising plans are not executed as they intended in stores. The strategies developed in stores are specifically designed to catch the attention of users within seconds. To deal with all types and sizes of businesses Salesforce designed a consumer goods cloud. The main purpose of this consumer goods cloud is to help field representatives and account managers they can take effective decisions.