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mohitsharma on Website Designer - With changing internet uses the way websites are designed has also changed its course. Not long back we knew about howonly classic desktop websites were built. But growing internet usage from handheld devices worldwide gave new face to web designs technology. Evolved e-commerce platform has led more corporations and online giants turn towards responsive design.This transition has made designers to rethink more towards mobile design. There are multiple ways to approach a mobile web presence, such as a separate mobile site, or a mobile application. But the most recent and popular approach is Responsive Web Design aka“RWD”.
The main objective of responsive web design is its inherent flexibility. To build websites that can fit all screen sizes, be it a desktop computer, a laptop, an iPad or a Smartphone through the application of images and CSS3 techniques. To resize the content and design of the website to acquire any device accordingly so the user has the most dynamic experience possible. You don’t need to create a mobile version of your website; you don’t have to create an application for other popular devices, just one and it will adapt to every users screen.
Listed below are some advantages from responsive web designs:
Low maintenance:With responsive design the layouts change, the content remaining same across different platforms. We can update content or fix bugs for all devices at the same time. It saves time and money both as focus remains on one single website maintenance and no extra time and money is used to control different versions of the sites otherwise.
Brand uniformity:It becomes so much easier to keep the brand uniformity as one website works on both desktop as well as mobile screens. No more style guides need to be updated to multiple parties for the desktop and mobile versions of your site. As the look and feel remain same for such sites it creates easy recognition among customers regardless of how and from where they visit the site. Which leads to consistent branding of the website.
No redirects:When you have only one website available for all devices it means the same page URLs be delivered to the users anywhere or any meansthey access it from. One doesn’t have to worry about redirects or incompatibilities between the types of devices. When you promote the link the same URLs deliver same content on all platforms however people access it.
Usability:With uniform branding users recognize and relate better to the website which also delivers easy usability as they are comfortable with content and style. This user friendly function is highly added advantage in the brand formation of any website.

Loading time: Visitors, when accessing the websites with a weak Wi-Fi or cable connection will have little trouble downloading big data chunks specially animations and high-definition images. Meanwhile mobile users with good 3G or 4G connections, will be thankful for as little data as possible taking less time to load.

Even though responsive design is a few years old and becoming more popular these days with the advantages it offers there are still many questions left unanswered which make it a challenge sometimes….
Development time:Building a regular desktop site usually takes less time thana responsive site. The former also takes less resources and time to build and thetime taken for testing these is relatively less as compared to responsive sites.
Basically, it will also take more time to convert an existing website into a responsive one than it does to build one from scratch. If you want to go mobile and make the website responsive, don't underrate the amount of work required in changing from regular to responsive.
Different devices have different user behavior and different interactions:Mostly depending upon the user’s need, the reason they visit a particular site will differ.People will browse your website according to their individual needs and goals.The idea that you can simply have a website that works equally well on any device is fiction. Definitely possible that you have one set of code and your website remains the same regarding content and structure. But there may be two users visiting a site at same time one with mobile and another a desktop version. Mobile needs vary from desktop needs for this reason it requires a different way of thinking.The content prioritizing is utmost important in responsive design. The desktop version may differ from the mobile version in all possible ways. Interaction that works fine on one device may be irrelevant on another device because the way we interact with mobile anddesktopdevices differs completely.

For nearly 10 years, Poonam Sharma is working with several Web Designing Company Delhi and found a number of secrets to help you build a creative responsive website design.

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