http://nilssmith.com - While this is a common practice for church/ministry Facebook pages, our experience was much like everyone else who follows this strategy: it failed. Few people liked the page and even fewer people clicked the links to go to Online Church.

So we tried something different. We started ministering to people right there on Facebook. We began posting Bible verses, song lyrics, sermon quotes, etc. People responded by liking and sharing those posts. Facebook responded to this engagement by showing these posts to more people. More people responded by “Liking” our page. Well, actually they “Became a Fan” of our page.