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Create an inbound marketing strategy to meet your business goals

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http://www.brightinbound.com.au - Inbound marketing works because it uses analytics – science – to optimise strategies based on insights into evolving buyer behaviour – the arty part. Decades of interruptive, outbound marketing has taught people that the vast majority of messages are not worth paying any attention to, and today your average buyer won’t spend more than two seconds on your message before deciding whether it’s of any relevance to them.

Inbound strategies overcome this problem by making sure that your buyers find the right message at the right time, when they are searching for it, thereby ensuring greater relevance and higher engagement rates. From blog articles to social post to downloadable eBooks, your potential customers are given just the information they need to answer the questions currently on their minds.

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